Television's Prime Blog #6

So it's been awhile since we talked about Gitlin, but this idea of hegemony keeps coming up. In his piece he talks about how television promotes the partiarchal, white, way of thinking. Well, of course it does, it's run by partirarchal white males. He talked about changes in the way that the hegemonic thinking is inserted into television programming from the different eras. In the 50's and 60's it was obvious. But then in the 70's it changes. Shows start including social issues in their themes. But this is a trick, they are domesticizing the problem. They're are talking about them, but aren't really talking about them. We think things are changing on television or in society, but it seems that the people in control are just tweeking their ideas and presenting them in a new way. What I am trying to get at I don't really know. I just feel that hegemony is everywhere and it always has been. The problem I believe is that everyone allows it to work. Members of our society don't challenge whether the American dream is a good dream, instead they immerse themselves in it, they strive for it. Maybe the problem is this American dream. This idea of success is what seperates us from each other. It positions us as competitors, instead of bringing us together or whatever. Television is obviously a vehicle for this to happen. We are presented with countless shows that reinforce this idea of reaching for the American dream. Television also is all about advertising. In Gitlin's words it turns us into a market rather than a public. I see this as one of the major problems in America. It's all about the stuff that you have. Everyone is so busy trying to attain material posessions they are distracted. No one feels connected to one another anymore, no one cares about anyone else except their immediate family. It's all about the benjamins for most Americans. We're all individuals. Right, who cares if your an individual if there is no one there to appreciate your greatness. Who cares who suffers as long as you have what you want. This is the problem with American society.