Friday, February 29, 2008

Scattered, But There is Something Here I Swear

Content is something to be considered no matter what. Remember that line I have to build from it. There are twenty two minutes of a thirty minute block for every sitcom (do the multiplication yourself for the hour and two hour long programs). The other time, eight minutes for a half hour, goes to marketing of different things, I italicize this because every noun is becoming a thing or has become already I’m not positive of the exact date of the shift. Television is, amongst numerous other well argued occupations, a marketing machine. “They” have it out for us and what us to buy buy buy, right? Well here is my argument for this class and I’m sure the rest of my life. There is twenty two minutes for story and eight for sales for a reason, the content matters. You cannot market things unless there is something with a little bit of beauty surrounding it. So without a good story, a funny joke, a relatable character(s), or attractive people you cannot build an empire from showing commercials and tie-ins. The empires start with great ideas followed by selling-out as hard and quickly as possible. What happens when someone sells out is that the people who trusted them before because they could relate to the stories they allowed to be aired don’t trust them as much and they get what they can out of what is given. I’m using MTV as my main example. MTV used to show music videos all the time, nothing but. Now there is few if any in a twenty four hour span, there are only reality shows and sillyness, that people do not love and come back to everyday so that they can watch all the way through. Content built MTV and it was what got them to be respected enough that they can get away with having shows like fuckbus or whatever that stupid show is called. MTV still gives people music, but it’s on other channels and its more of a narrowcast. I’m done getting sidetracked with MTV now. I want to leave it on this, television is not a bad thing, bad television is a bad thing and unnecessary and yet it is tolerable because there is still some things out there that are worth budgeting time for because you can’t sell good taste, but you can sell things during a show that was made by people with good taste for people with good taste.

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